ILIA Beauty, 2024
Photography | Photoshop | InDesign
For this class project I was asked to choose a brand, research one of their past campaigns, and then shoot a new campaign for that same brand using our own concept. The requirements included presenting a minimum of 3 final cohesive images that included a logo, tagline, or other copy to support the concept. I chose ILIA Beauty and I had such a wonderful time conceptualizing the overall direction, reaching out to models, scouting locations, retouching the images, and designing the spreads.
Models: Lauryn Kim, Grace Guarraia, Anisha Raju
Moodboards, Inspiration, and Planning
